Dive summary:
- Twitter's new feature, "related headlines," displays a list of articles below a tweet where the tweet has been embedded.
- The section only appears on the Twitter site and not anywhere the tweet is embedded; users have no control over which headlines are attached to their tweet.
- Industry speculation is that, eventually, it will be another advertising avenue for the social network; brands could pay to be at the top of the related headlines section, as there is currently no formula for ranking.
From the article:
"The company didn’t say how it will determine the order in which headlines appear, which could give it leeway to charge publications, or even advertisers, for ranking. With sponsored tweets quickly filling up our Twitter feeds, it's not a big leap to think that both Twitter and its advertisers can capitalize on link placement, as prominent Twitter users like actor Wil Wheaton have been quick to point that out."
