Dive Brief:

• Twitter rolled out yet another new ad product called Website Cards. 
• The ads display a preview to a web page with a photo, line of text, and URL all in one ad unit. 
• According to Twitter, advertisers who have tested Website Cards have seen an increase in engagement and a decrease in cost per click — UK mobile company Three was able to increase clickthrough rates by 26% and Citrix was able to cut CPC by 92%. 

Dive Insight: 

Twitter has been on a new ad roll as of late — probably as a way to appease investors prior to its upcoming Q1 earnings call. At first glance, the Website Cards don't seem to offer a huge advantage over sharing a photo and link, but Twitter offers up successful trials to show the products work. Time will tell if the diversified ad offerings will help Twitter's revenue in the long run.