- On most days, Twitter is making the majority of their revenue from their ads on mobile devices.
- P.F. Chang's did a promotion offering dining discounts for the Chinese New Year that drove around 1 million clicks in the first 4 days of the campaign, with ~70% of clicks coming on mobile.
- According to eMarketer, Twitter will produce $259.9 million from advertising this year, up 86% from an estimated $139.5 million in 2011
From the article:
Twitter Inc. is showing early signs of success selling advertising on mobile devices, an area that is bedeviling Internet companies including Facebook Inc. and Google Inc.
On most days, Twitter is now generating the majority of its revenue from ads shown to its users on mobile gadgets, rather than from ads on Twitter.com, company executives said. One key reason: People who see a Twitter ad on their phones are more likely to click or interact with it in some way, which is how Twitter gets paid for advertisements.
