Dive Brief:
- Twitter put together an interactive microsite showing the top trending topics of 2013.
- The site, 2013.Twitter.com, separates the trending topics into hashtagged categories of #2013, #new, #sports, #entertainment and #showcase.
- Visitors can explore trends month-by-month to see what was most talked about on Twitter.
Dive Insight:
Besides being a fun review of the year in social media, taking a look at the microsite can help marketers review their year as well. Taking a look at the most popular topics can give some insight into what topics may work in the future. A great year in review is the perfect building ground for building plans for the next year when it comes to social media marketing.
