Dive Brief:
- In a blog post this week, Twitter revealed the results of its spam killing system BotMaker.
- Overall spam has dropped an impressive 40% since the introduction of BotMaker to Twitter.
- BotMaker's plan of attack is three-fold -- 1) Prevent spam content from being created, 2) Reduce the amount of time spam is visible on Twitter, and 3) Reduce the reaction time to new spam attacks.
Dive Insight:
Anyone who has ever skimmed through Twitter realizes that spam is a serious problem. A reduction by 40% — especially considering the sheer volume— is quite impressive. If BotMaker is able to eradicate even more spam as it gets more intelligent, users and marketers can rejoice in a cleaner Twitter experience.
