Dive Brief:

• At its first-ever Analyst Day, Twitter revealed plans for the coming year to help new users feel more welcome and stick around. 
• A big change will be the "Instant Timeline" feature that will automatically populate new users feeds so that interesting content will appear. 
• To avoid users missing out on major happening, a feature called "Timeline Highlights" that will show users the most popular tweets while they were logged out. 

Dive Insight: 

For even the most loyal user, much of Twitter can often feel like white noise. The social site hasn't changed a ton since its inception, especially when compared to Facebook, so answering criticism and adapting was a long time coming. The higher quality the users, the more advertisers will want to invest in the platform. The news seemed to work—the company's stock rose 7% Wednesday.