Dive summary:
- Research from Unruly Media revealed that Twitter Vines, which are six video second clips, get shared four times more than other branded online video.
- Unruly Media also found that five Vines are shared every second on Twitter, giving good reason for marketers to continue to invest in them.
- In addition, Unruly Media reported that the top 4% of Vines shared were created by brands.
From the article:
"Unruly today released those data points and a slew of others in commemoration of Vines turning 100 days old, collecting stats from over 10 million Vines during a one-month period."
