Dive Brief:

• In a blog post Monday, Twitter revealed the new ability to embed Twitter videos onto websites—without the tweet it was originally posted in. 
• The embeds work in the same way that regular tweets and YouTube videos are embedded, as seen in the NBA video below
• Twitter has beaten rival social network Facebook with this update. If a user wants to upload a Facebook video to a website, they must embed the entire Facebook post.

Review: if Gallinari's made FG was released before time expired in Q3 of #NOPvDEN. Ruling: Upheld, shot counts. http://t.co/pzAU88VNn1

— NBA Official (@NBAOfficial) March 2, 2015

Dive Insight: 

Twitter has been trying to emphasize its reach on third party platforms, and making videos easier to embed could be a critical step in that process. The overall focus on video in social media is reason enough for Twitter to continue to make forward steps in its video offerings. It's certainly a new way to distribute video for marketers and an excellent way to ensure that videos have a longer life than just in the Twitter feed.