Dive Brief: 

• Alongside disappointing revenue and growth numbers in Tuesday's Q1 earnings report, Twitter announced a new deal with Google. 
• Twitter has worked out a partnership to make Promoted Tweet inventory available through Google's DoubleClick. 
• The company said in a statement Tuesday: "Together with Google, we're making it possible for Twitter advertisers who use DoubleClick to measure when conversions result from views and other actions on Twitter." The new program is likely to take effect later this year.

Dive Insight: 

Earlier this year, Google's search results began featuring tweets more prominently, according to AdWeek. The search giant is also in the process of creating a data management platform, the DoubleClick Audience Center, to assist brands in better targeting their ads—including ads on Twitter. 

Twitter has been aggressive in introducing new ad products—striking new deals and investing in new technologies—all in an effort to increase revenue and grow its user base. The social network's lower-than-expected Q1 earnings will likely kick its efforts into overdrive as it tries to compete with rival Facebook.