Dive summary:
- Twitter has inked a deal with BBC America to show in-stream video clips.
- This isn't the first such deal; Twitter had agreements with Turner Broadcasting for March Madness and the Weather Channel, but this will be the first offered around episodic TV series.
- The co-selling agreement works as such: BBC America enlists brands to sponsor the videos and Twitter sells from its advertising suite to assist with distribution.
.@twitter and @bbcamerica, home of #DoctorWho & #TopGear, ink deal to offer 1st in-Tweet branded video synced to entertainment TV series
— BBC AMERICA (@BBCAMERICA) April 18, 2013
From the article:
"Twitter appears to have high hopes for partnerships with networks. The company is reportedly also in talks with Viacom and NBC Universal about hosting their TV clips and selling ads alongside them."
