Dive Brief: 

• According to Twitter's amended S-1 filing for an IPO, the social media platform increased revenue by 100% in Q3. 
• If the holiday ad season is kind, Twitter could be on track to hit $500 million in revenue for 2013, which is quite the jump from just $28.2 million in 2010. 
• Active monthly users was also up in Q3 to 53 million from 48 million in Q2. 

Dive Insight: 

The increase in revenue is impressive and just in time for the impending IPO. The catch is the social network is still operating at a loss and was down $132.4 million in the first nine months of 2013. The increase in revenue is promising, but Twitter still has a long road to hike to become profitable.