Dive Brief:

• Twitter for Business, a hub of information for marketers, has received its first redesign since April 2013. 
• The facelift includes a new look and reorganization of materials to help marketers navigate and make the most of the social network. 
• The landing page offers six new categories labeled by different goals for using the site: create or manage Twitter presence, grow follower base, drive website clicks or conversions, increase tweet engagements, drive app installs or engagements, and find leads on Twitter. 

Dive Insight: 

Since Twitter can't be ignored by marketers, it's important that the social site makes it easy for seasoned pros, as well as social media newbies, to do their job well.