Dive summary:
- After a long wait, both Pinterest and Twitter have unveiled updated analytics platforms to help businesses.
- With Pinterest's analytics platform marketers will now be able to see the most repinned and clicked upon brand pins; those with verified websites will be able to track how many people pinned content from their site, how many people saw those pins and how many people clicked through Pinterest to get to their site.
- The most notable change in the Twitter analytics is the ability for brands to measure Promoted Tweets beyond their initial target audience meaning brands can measure the entire ripple effect of each Promoted Tweet.
From the article:
"Twitter's changes will also be good news for its ads API partners, once Twitter gives those third-party developers the ability to report back to clients more detailed campaign performance stats otherwise only available through the social network, which a Twitter rep said the company will do eventually. That brings us back to Pinterest.
Pinterest has famously yet to roll out any kind of API that would let developers build products designed to help better brands use the platform."
