Dive summary:
- A partnership has formed between Twitter and Everyday Health to deliver health-related alerts and to sell ad packages on health-related topics.
- Everyday Health will scour the over 2 million health-related U.S. tweets a day to identify if anything is over-trending; if something is over trending in a particular region, it could mean that area is in risk of an outbreak.
- Although not all content will be sponsored, advertisers will be sought out to promote content around broader health subjects like insomnia, allergies and flu season.
From the article:
"Everyday Health president Michael Keriakos pointed to a whooping cough outbreak in South Central Los Angeles two years ago. He said the 'HealthBeat' product developed with Twitter could have provided information to residents about vaccination programs through promoted tweets and hashtag health alerts targeted to Twitter users in that region."
