Dive Summary:
- Social-media analytics firm Infegy released research on mentions of brands and Twitter topped the list with 2.8 billion mentions, followed next by Apple (1.1 billion) and then Facebook (1 billion).
- The statistics are pulled from data all over the web, but the majority (60%) are from Facebook and Twitter posts and the rest (40%) come from blogs and news sites where browsers can leave comments.
- Rankings are also affected by the positivity of posts as Infergy multiples positivity percentage by number of total posts.
From the article:
"Research conducted by the social-media analytics firm Infegy -- which has ad-agency clients such as MEC and Ogilvy PR -- found that Twitter was far and away the most "social brand" of 2012 with mentions in more than 2.8 billion posts. Runners-up Apple and Facebook were far behind, with mentions in roughly 1.1 billion and 1 billion posts, respectively.
The posts examined come from three sources, according to Infegy's CEO Justin Graves. The Twitter firehose and public Facebook posts (roughly 1 to 2 million each day) account for roughly 60% of the data, while blogs and news sites where people are leaving comments make up the other 40%. Infegy's web crawler is largely looking for RSS feeds in the latter instance."
