Dive summary:
- Twitter has acquired TV analytics firm Bluefin Labs and, although not disclosing the dollar amount yet, sources say this acquisition is the most expensive acquisition by Twitter yet.
- Industry experts speculate, because Bluefin Labs has already raised $20.5 million, that the acquisition was likely between $50 and $100 million.
- The transition for Twitter into social TV is a natural one as users have shown they enjoy tweeting live TV with the best example being this past weekend's Super Bowl which garnered 30. 6 million social media mentions.
From the article:
"Twitter's move into social TV makes a lot of sense. It hired a Head of TV last fall and there's a strong correlation between people watching shows and tweeting about them. Just look at last night's Super Bowl. With the help of a lengthy blackout, it was the most social event to ever air. According to Bluefin Labs, the event racked up 30.6 million mentions on Twitter, Facebook, and GetGlue, up from 12.2 million one year prior. ..."
