Dive Brief:
- Twitter has launched ad sales in Russia despite regulatory hurdles to help broaden global business.
- The social site is selling through Httpol— its Eastern European ad partner —to reach users in the sixth largest country for Internet access.
- To comply with Russian laws, Twitter will block access to certain illegal content and is working with regulator Roskomnadzor.
Dive Insight:
Russia could be a challenging market because of strict regulations on content, but it also is a sizable market to pursue. If Twitter is able to comply easily enough, selling ads in Russia could be a critical piece in broader plans to expand globally. The road ahead won't be smooth, but it could be lucrative.
