Dive Brief:
- In a blog post this week, Twitter announced the launch of its "tailored audiences" product.
- Tailored audiences allows Promoted Tweets to be retargeted across different devices, with a focus on mobile.
- This announcement from Twitter is the official launch of the features Twitter began testing in July.
Dive Insight:
The official launch right in the middle of the holiday season is an interesting choice. Many companies already have their marketing budget locked in for the rest of the year, but there will be a few that free up some dollars to test out tailored audiences. If those test runs are successful, Twitter could be setting itself up for a strong start in 2014.
