Dive Brief: 

• At CES this week, Twitter revealed two new updates to its ads: The ability to show tweets and share revenue with publishers, and auto-play video. 
• The auto-play video —which there were rumors of last year— will allow advertisers to shoot video within the app and includes a six-second preview. 
• The entirety of video will be up to 10 minutes for advertisers and 30 seconds for regular users. 

Dive Insight: 

The new features may help Twitter keep up with other competitors —particularly Facebook which has been successful with the autoplay videos. Twitter has appeared to hit a wall in regards to growth, but there is no denying its power with real-time news, so autoplay video could really help the social site with another growth spurt. Between the news of video and the new 'While You Were Away' feature that has been seen—Twitter could be poised to have a very successful 2015.