Dive Brief: 

• Twitter is introducing a new feature  that will allow advertisers and retailers to fold offers directly into tweets with an offer button. 
• Twitter Offer allows users to sync credit cards to Twitter to claim a coupon and make a purchase directly. 
• Advertisers will now be able to attribute offer redemption directly to their ads on Twitter, which means it's here just in time for the holidays. 

Dive Insight: 

Twitter Offer could help to solve an attribution problem social media has had for a long time. Seems marketers and advertisers understand that purchases and offer redemptions are coming from Twitter, but now they will be able to track it directly. The rollout right before the holidays is an attractive timeline for retailers looking to cash in.