Dive Brief:

• Twitter has announced new analytics for Twitter Cards users. 
• The Twitter Cards analytics will allow publishers and brands to learn more about how their tweets are performing, like how many users share the content and what type of users do the most sharing. 
• Twitter Cards, introduced last year, allow multi-media options like photos and videos to appear within the tweet. 

Dive Insight: 

Offering more analytics is yet another way Twitter can satisfy advertisers and bring in more revenue. The more advertisers understand about what is happening to their messages, the more likely they will be to advertise on the platform. Using analytics for targeting purposes can also enhance user experience by ensuring relevant messages reach them, rather than catching all promoted tweets.