Dive summary:
- In a recent blog post about the wider integration with TV ads, Twitter posted an image including three tweets from real users raving about a TV show; those tweets were fake and the users are not happy about Twitter's use of their handles.
- The Twitter users featured in the blog image never said the things portrayed and were never notified their names and profile photos were being used in a promotional blog that was tweeted on the @Twitterads handle and retweeted to nearly 1.5 million people.
- Twitter released a one-tweet apology to the users whose names were used in the image, and later a statement on their blog, but Neil Gottlieb, whose tweet was faked in Twitter’s mockup to say, “What is the song in the new @barristabar commercial? I love it!!,” isn't satisfied with the small apology and is consulting a lawyer.
From the article:
... “'The Heck?!? First time I read about ‘barrista bar’. Not a native english speaker. never even used the word ‘fancy’,' he said on Twitter in reply to a direct message. He also said he wanted Twitter to dissociate him from the promotion and admit his tweet was faked. 'Who knows what else they could promote using my name? That’s not cool,' he said in a direct message on Twitter meant for attribution." ...
