Dive summary:
- Former Ticketmaster president Nathan Hubbard has been named the first head of commerce at Twitter.
- Hubbard joins the team to spearhead efforts to making shopping available via tweets.
- The commerce efforts are part of a larger push for revenue as Twitter prepares for a potential public offering; the social network is targeting $1 billion in sales.
From the article:
"Hubbard will look to team up with merchants and providers of payment services rather than compete with those companies, and may take a percentage of any transactions on its site, he said."
