Dive summary:
- Twitter's "favorite" star is getting more attention from users who want a more discreet way to show their approval or appreciation for a tweet; it's an attractive option over retweeting into your stream.
- Brands and marketers are taking notice, realizing that measuring favorites is an important metric in Twitter engagement; followers let brands know what they like by favoriting rather than retweeting.
- Favstar, a website dedicated to ranking tweets and Twitter users based on favorites, was created when founder Tim Haines realized that favorites were an important feedback to tool to help him understand what followers were interested in seeing in his feed.
From the article:
"Josh Hara, an associate creative director for social content at a marketing firm in Columbus, Ohio, joined Twitter in 2009. He built a following of nearly 59,000 by surfing Favstar and learning how to craft a joke in 140 characters or less. He still judges his own humor based on favorites. 'If I don't get more than 10 faves in first three minutes after tweeting something, I'll probably delete it,' he says."
