Dive summary:
- Twitter has acquired social analytics company Trendrr in an effort to expand its media offerings and social TV presence.
- Trendrr's certified Twitter product Curatorr will remain online and continue to work with media companies, marketers and display ecosystem partners.
- Alongside its products, services and staff, Trendrr will be bringing the patent for a communications network data collection and processing system and method.
From the article:
"Twitter has been on an acquisition streak of late in the social TV space. Earlier this year, it grabbed social TV analytics firm Bluefin Labs to incorporate its data science capabilities to produce 'innovative new ad products and consumer experiences.'"
