Dive Brief:

• Twitter announced Wednesday the release of a website tag that will allow advertisers to retarget within their Twitter ad account. 
• The new feature eliminates the need for a third-party retargeting service within Twitter. 
• Twitter will still support all of the third-party services, but advertisers can now choose not to use them. 

Dive Insight: 

The news from Twitter will likely make some advertisers happy and is certain to make some third-party retargeting services upset. As we've seen with things like programmatic, there are some firms that just prefer to handle things internally.