Dive Brief:

• Twitter's finance chief Anthony Noto will be taking over marketing responsibilities in an "unusual" move. Five new finance managers were announced on Tuesday to facilitate the teams work.
• The marketing team will be moved from the product team to Noto's command. 
• The social platform is searching for a CMO, according to The Verge, but in the meantime Noto will direct marketing at critical time for Twitter. 

Dive Insight: 

CFO and CMO are rarely titles that overlap. Noto has had some fails, but has been trusted with a variety of responsibilities at Twitter. Most likely, Twitter is looking for some stability in the marketing department.