Dive Brief:
- Twitter's finance chief Anthony Noto will be taking over marketing responsibilities in an "unusual" move. Five new finance managers were announced on Tuesday to facilitate the teams work.
- The marketing team will be moved from the product team to Noto's command.
- The social platform is searching for a CMO, according to The Verge, but in the meantime Noto will direct marketing at critical time for Twitter.
Dive Insight:
CFO and CMO are rarely titles that overlap. Noto has had some fails, but has been trusted with a variety of responsibilities at Twitter. Most likely, Twitter is looking for some stability in the marketing department.