Dive summary:

• Twitter launched photo filters that are similar to Instagram, just days after Instagram quit using Twitter cards.
• The mobile photo company Aviary is in charge of the Twitter photo filters.
• Twitter provides a grid view of the nine photo filter options.

From the article:

… It’s interesting that Twitter decided to go with a partner to power this new feature. Photo filters aren’t exactly rocket science, after all. Aviary powers the photo-editing experiences for a largenumber of apps, including big names like Flickr, Box and Walgreens, so maybe Twitter decided it best leave this feature in the hands of a company that has a lot of experience in this business. Either that or it wanted to get this feature out fast and decided to go with a partner rather than developing this in-house. …