Dive Brief:

• Twitter announced Wednesday the launch of language targeting for promoted tweets and promoted accounts. 
• Ad targeting and language-specific analytics are now available in 20 different languages. 
• Users' language isn't only determined by language preference in profile, but also by the user's posts. 

Dive Insight: 

Twitter actually lagged behind other social networks on such a feature, and, as The Next Web's Emil Protalinski writes, it probably should have offered it a long time ago. In an increasingly global world, it's critical that Twitter provide multilingual brands an outlet to target multiple languages.