Dive Brief:
- Twitter users may soon be able to tweet within their tweets.
- A new feature is being tested by the social network that allows users to embed previous tweets into a new tweet, with a linked tweet appearing as embedded in the news stream.
- This will make it possible, for example, for users to respond to other tweets with followers instantly understanding the conversation.
Dive Insight:
If Twitter implements this feature, marketers could certainly benefit. Imagine being able to instantly understand a reply tweet because the context is in the tweet. Friendly Twitter banter between brands could receive even more attention because followers would be able to catch on quicker. Customer service could also become easier if all followers saw the specific question a brand is answering.
