Turner will manage ad sales for Funny or Die as part of a deal giving it a minority equity stake in the Will Ferrell-backed comedy site, Turner said at its upfront presentation to media buyers today.
The deal will allow Turner to bundle digital ad inventory from its TBS and Adult Swim channels with Funny or Die, creating bigger comedy packages to offer advertisers. Funny or Die ad inventory may also be sold with the rest of the Turner Digital network, which attracted 74.8 million unique visitors in April, according to ComScore.