Dive Brief:
- YouTube unveiled its 2014 "Cannes to Cannes" list of the top 10 global video ads, which, as the name suggests, ranks those ads released between each year's Cannes Lions awards — a period that this year ranged from March 1 through April 30.
- Topping the 2014 edition is an ad from Turkish Airlines featuring NBA star Kobe Bryant and Argentine football player Lionel Mess in a "selfie shootout."
- The winning ad received over 137 million YouTube views in the past year.
Dive Insight:
Turkish Airlines was in some good company this year. Also breaking the top five was Volvo's "Epic Split" featuring Jean-Claude Van Damme promoting the brand's commercial truck line. The common theme among all of the videos is an impressive penchant for creative content — something that should inspire marketers everywhere.
