Dive summary:
- AKQA, DeepFocus and 360i are among the partners for Tumblr’s new A-List Partnership Program.
- Tumblr’s A-List Partnership Program is similar to Facebook’s Preferred Developer Program.
- Through the program, Tumblr will give agency partners more access to the site’s Application Programming Interface (API), offering them more data and technical support.
From the article:
Rick Webb, marketing and revenue lead at New York-based Tumblr, said in a statement: "We couldn’t be happier with the early success brands have had using Tumblr to tell their stories, and we’ve been honored to work with some of the most creative and talented agencies around the world."
