Dive summary:
- The improved Tumblr app is designed to be faster and integrate better with iOS after previously being just a web view.
- The app’s notification system was improved with the update to help drive users to the app more frequently.
- Mobile has become essential to Tumblr as the social media site now gets 20 million page views a month.
From the article:
It feels a lot like Google+ for iOS and Android in the sense that it’s really a joy to scroll for days and days. The key for the company is to take publishing to the next level by letting people engage with content in a way that other services, like WordPress or Blogger, don’t let you do. By re-blogging, liking and following, Tumblr is truly a hybrid of a few different experiences, including Twitter.
