Dive Brief:

• Marketers looking for conversion optimization tools have a free option from TruConversion with access to CRO tools in exchange for a sign-up.
• The entire tool set is available via a dashboard, putting them into a single product. The tools include micro-surveys, feedback polls, heat maps, scroll maps, click maps, A/B testing, multi-variant testing, browser session recording, customer surveys, conversion funnels, form analytics and user tester recruitment. 
• In a statement, TruConversion said only around 22% of marketers are satisfied with their conversion rates.

Dive Insight:

Conversion rate optimization (CRO) is a powerful way to improve marketing efforts as essentially any campaign beyond simple brand awareness has a conversion. For email marketing, the conversion is typically just getting the recipient to click on the call-to-action. For lead generation efforts, conversion can be filling out a registration form. Websites have multiple areas for conversion from clicking on a video to watch to downloading premium content all the way to the final conversion-to-sale.

For marketers not well versed in CRO, TruConversion’s offer to sample its range of conversion tools at no cost is an opportunity to try out different ways to improve conversion, such as A/B testing of website elements including website copy, design, and even placement and color of call-to-action buttons.

In a statement, Hammad Akbar, CMO at TruConversion, said, “We weren’t really going for a big moneymaker when we developed TruConversion. I’ve personally spent years using various CRO tools on a large number of websites and the hassle and expense of managing multiple CRO solutions has always been a nightmare. We are able to give website owners a low-cost, easy to use solution that lets them do everything from one dashboard.”