Dive summary:
- Chewing gum Trident has signed on to be a sponsor for "Trending 10," a music show on Fuse that is sourced and produced from real-time Twitter posts.
- The program features the top ten music-related items trending on Twitter that day; posts are tracked by Fuse's "heat tracker" technology that measures which artists are generating the most activity on Twitter.
- The show has been airing every weeknight since November 2012 without a sponsor; the Trident sponsorship will move the program to a primetime spot at 7:30 pm Eastern.
From the article:
"Trident's participation lends more momentum to Twitter as it seeks deeper ties to marketers and TV networks. On Monday the company made public a new multi-year deal with Publicis Groupe's Starcom MediaVest Group that will give the agency's clients first dibs on desirable Twitter inventory, as well as other perks."
