Skip to main content
close search
site logo
Dive Brief

Tribune to monetize ratings info with TV by the Numbers purchase

Published April 4, 2014
By
Contributing Editor
Ambro

Dive Brief:

  • Ratings resource TV by the Numbers has been acquired by Tribune Digital Ventures. 
  • One potential plan for the purchase is to sell the information from TV by the Numbers to industry insiders via a deep insights B2B newsletter. 
  • Tribune plans to expand the ratings resource to include social media's influence on TV viewing habits. 

Dive Insight: 

In the digital age, information is power and the motivation behind the Tribune's purchase. The valuable thing about data like that provided by TV by the Numbers is it can be packaged in multiple ways in to maximize its ROI. For that reason, Tribune will be able to continue the consumer-focused side of the data while also digging deeper and providing a B2B resource. 

Recommended Reading

Filed Under: Data/Analytics

Editors' picks

Company Announcements

View all | Post a press release
Chatmeter Launches Industry First AI-Powered Review Image Analysis Tool and Introduces Review …
From Chatmeter
January 21, 2025
CANVS AI ACHIEVES SOC 2 TYPE II CERTIFICATION
From Canvs AI
January 23, 2025
Investigation of Corporate Theft of Influencer Commissions
From Migliaccio and Rathod
January 29, 2025
Global Licensing Expert stichd transitions into a new era in North America with Levi's® underw…
From stichd North America
January 24, 2025
Editors' picks
Latest in Data/Analytics
Industry Dive is an Informa TechTarget business.
© 2025 TechTarget, Inc. or its subsidiaries. All rights reserved. | View our other publications | Privacy policy | Terms of use | Take down policy.
Cookie Preferences / Do Not Sell
This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and sellers. All copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. TechTarget, Inc.'s registered office is 275 Grove St. Newton, MA 02466.