Rich media is powerful. Companies are using rich media ads to deliver videos, interactive elements, and targeted messaging to customers. But the development side of rich media can be a drawback, requiring a high level of skill, equipment, and time.
What if the development process didn't hold you back anymore? What if you could create rich media ads with a simple drag-and-drop DIY tool? iMedia's Bethany Simpson spoke with David Simon and Michael Sawtell about Local Corporation's new Rovion drag-and-drop interface.
Do it yourself rich media ads
"You don't need to know Flash, action script, or code. It's...
