Dive Brief:
- New York-based agency Translation has hired a new president, Nils Peyron, and a new chief creative officer, John Norman.
- Peyron is a former account leader at McCann Erickson and Ogilvy & Mather and is coming directly from a role as CMO at TOMS shoes.
- Norman is joining Translation from the CCO position at TBWA\C\D in Playa del Ray, Calif.
Dive Insight:
The addition of two major executives in an agency usually symbolizes a major change in agency structure or operation. According to CEO Steve Stoute, the agency is looking to be more nimble and to be helpful to brands that want a complete overhaul. New management could be a first step to this transition.
