Dive summary:
- Cisco and City 24/7 are coordinating with New York City to offer public information via touchscreen in payphone spots.
- The touchscreen will users access to local business deals and coupons in addition to emergency and city information.
- Two touchscreen locations are currently active with about 250 in the process of being available.
From the article:
In the age of WiFi and smartphones, however, a coin-based telephone business is not a great use of city real estate. That’s why New York is turning traditional phone booths into a much broader form of communication that offers information about weather, transit, parks and more. And instead of coins, the smart screens make money through advertising — including coupons from nearby merchants.
