Dive Summary:
- Chango, an online advertising and marketing company based out of Toronto, announced that it has raised $12 million in a new round of funding as it bolsters its sales, engineering, marketing and ad operations.
- Chango was founded four years ago and made its name with ad retargeting services.
- The company uses search data from its proprietary data network, as well as data collected at 55 of the top 500 online retailers, who it it counts on its client roster.
From the article:
"... Chango’s secret sauce it that it combines search data from its proprietary data network with first-part data from the 55 of the top 500 online retailers on its client roster. Because of this, as Sukornyk explained to me, the newly launched Chango Madison programmatic marketing and retargeting platform doesn’t suffer from the cookie loss that some of its competitors have to deal with. Unlike less integrated solutions that split the demand side platform from the data management platform, the new platform allows advertisers to target and re-target customers more granular. ..."
