Dive Brief: 

• On the heels of the Instagram's advertising rollout, visual analytics firm Curalate has released a study showing that images with blue hues receive 24% more "likes." 
• Also discovered in the study: Images with texture received 79% more likes and a high amount of background will increase an image's likes by 29%. 
• These findings can help advertisers trying out the social media platform, where likes are hard to come by. The average Instagram photo receives between zero and 10 likes. 

Dive Insight:

With such a new platform and an even newer ad rollout, information like the type gathered in this Curalate study can help advertisers adjust their images for maximum effect on the platform. The study also compared the differences between what made images popular on Pinterest vs. what worked on Instagram and came up with quite a few differences. This just goes to show that marketers and advertisers need to be aware of what users want before posting.