Dive Brief:
- Porn websites Pornhub and RedTube are hoping to attract advertisers that typically shy away from advertising on adult websites with an advertising contest.
- The sites are offering $100,000 in free advertising to the new advertiser that produces the best ad for the contest.
- Brands must submit ads for desktop and mobile to enter the contest. The ads must be appropriate for the public and will be judged based on how well the "campaign connects with the platform," according to Campaign Live.
Dive Insight:
Most marketers tend to shy away from advertising alongside adult content, but Pornhub and Redtube are getting creative in their bid to attract mainstream advertisers.
"Whether you’re a budding startup or a well-established brand, advertising on an adult site is a virtuously untouched, cost-effective way to expand your audience," said Alex Taylor, VP at RedTube. "This contest is truly a unique experience for us as well, as we continue to diversify our advertising client base and build relationships in new industries."
Marketers should be cautious about associating their brands with porn sites, but $100,000 worth of free ad units should be enticing to brands that deem it to be a good fit. Food delivery service Eat24 recently ran a campaign with one of the sites that used its focus on food to play off the adult content.
