Dive summary:
- How does holiday marketing compare for apparel retailers, one-stop shopping, supermarkets, electronics, home improvement, drug stores and fast food?
- Target purchases nearly four times as many ads as Walmart during the holidays.
- Best Buy sees as significant spike in ad purchases during the holidays compared to competitor Apple staying consistent year round.
From the article:
Both (McDonald’s and Subway) are bidding on their own keyword, and McDonald’s is bidding on misspellings such as "macdonalds" while Subway is focusing more on the nutritional aspect of their brand, purchasing keywords such as “subway nutrition facts”. I wonder why McDonald’s doesn’t bid on “mcdonald’s nutrition facts”?
