Dive Brief:
- Time Inc. is shaking up its hierarchy by having editors report to the business side of their brand, like Time or People, rather than the editor-in-chief..
- Current Editor-In-Chief Martha Nelson is leaving the organization and will be replaced by Norman Pearlstine, but he will serve as the executive VP-chief of content rather than in an editor-in-chief roll.
- The restructuring is part of an overall plan to make Time Inc.'s upcoming split from Time Warner a smoother process. CEO Joe Ripp and Mr. Pearlstine believe the move will allow individual publications to be more nimble and strengthen each brand at the lower level.
Dive Insight:
Some editors were understandably shocked and nervous at the announcement because it is such a fundamental change within the structure. One might worry that having editorial answer to the business side might compromise editorial integrity at the publications. The CEO addressed the issue in a statement saying the publications will maintain the same editorial standards, but only time will tell if that rings true.