Dive summary: 

• Thrillist Media Group is expanding into a new vertical, Thrillist Travel, that pulls ideas from Frommer's travel guides and Foursquare's local suggestions. 
• Thrillist's local coverage is expanding from 21 cities to over 65 by the end of 2014; the idea is to offer suggestions for food and entertainment for both residents and visitors. 
• Revenue for the mobile service will mostly come from advertising; for example, Thrillist would like to run pieces like a list of the best outdoor drinking locations sponsored by a local craft brew. 

From the article: 

"Marketers may be interested in that advertorial approach because Thrillist tends to reach an audience difficult to access through traditional media and dismissive of standard advertising, said Courtney Buechert, CEO of San Francisco-based agency Eleven, whose clients include Virgin America, Visa and Sun Valley."