Dive Brief:
- Results from Searchmetrics offer insight to the winners and losers of last week's "mobilegeddon"—the changes to Google's algorithm favoring mobile-friendly sites.
- According to early results, TV Tropes saw the largest gain in search visibility from the changes, followed by Entertainment Tonight, Foreign Affairs, JCPenney, and Wired.
- The biggest loser in search visibility was reportedly Reddit, with NBC Sports, Vogue, SongLyrics, and Bloomberg Business taking big hits as well.
Dive Insight:
The brands that were hit hard by Google's changes should take it as a wake-up call to make mobile-friendly changes. The algorithm will continue to reward sites that make the proper alterations to perform well on mobile devices. The negative effects of mobilegeddon will not last forever for sites and brands, unless they refuse to adopt mobile-friendly practices.
