Dive summary:
- Although 2013 is only three months old, many brands have made big social media mistakes; among the top 10 offenders are Taco Bell, Poland Spring, and The Onion. [see full list at Business Insider]
- Topping the list of biggest social media fails is NASCAR with their deletion of a video of fans being injured during a Daytona race; the act caused the video to spread faster.
- Another big fail was The Onion's use of a four-letter word to describe 9-year old actress Quvenzhane Wallis on Twitter during the Oscars; even with apologies the satirical news site received a massive backlash.
From the article:
"Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff. And angering Dave Mustaine of Megadeth. Poland Spring, American Airlines, Taco Bell and NASCAR are among the brands who should have known better."
