Mike Ricci from Webtrends had one of the better presentations of the day here at Mobile Marketing Strategies Summit.  He trumpeted the importance of analytics is to mobile, and used the New York Times as a company that uses analytics to inform decisions.

The most eye opening part of the presentation came when he let us know that New York Times relies entirely on today's mobile usage to inform their decision on how many papers to print the following day.  He said that since news is now breaking on mobile, the Times is able use mobile data to calculate demand for their print editions.

Thanks to Mike Ricci for giving me the most eye-opening moment of the day.