Dive summary:
- A patent filed in re-filed 2012 by Google reveals some of the potential factors involved in news article ranking on Google news. [see full list at Search Engine Watch]
- Google News is the largest news aggregator on the web and it's news results play a significant role organic search pages results meaning SEO professionals should pay attention to the news article ranking factors in their overall SEO strategy.
- Some of the factors considered by Google's ranking algorithm include number of articles produced by a news organization during a given time period, average length of articles from a news organization, importance of coverage from the news organization, and circulation/syndication of the story.
From the article:
"These factors also reveal some interesting information about some of the factors that Google may consider in its regular organic search results. For example, does a high frequency of article publication boost the rankings of all a website’s articles? Does average article length play a significant role, and if so, would that length vary by niche/industry? How does Google calculate writing style, and how large of a role does it play?"
